Etop Analysis of Nestle Strategic Management - 8752 Words

project on consumer prefernce b/w nestle and cadbury ACKNOWLEDGEMENT I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project. I would like to thank my faculty Ms. Neha Gautam who was always there to help and guide me when I needed help. I am thankful to ma’am for her encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for me. I am very thankful to her for all the value addition and enhancement done to me. Above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully. Megha†¦show more content†¦|INFLUENCING FACTORS DURING PURCHASE OF NESTLE CHOCOLATES |42 | |13 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS |43 | |14 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS IN CADBURY CHOCOLATE |44 | |15 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS IN NESTLE CHOCOLATE |45 | LIST OF GRAPHS |CHART NUMBER |TITLE |PAGE NUMBER | |1 |LIKING FOR THE CHOCOLATES |36 | |2 |DIFFERENT AGE GROUPS |37 | |3 |PREFERENCE ACCORDING TO AGE GROUPS |38 | |4 |BRAND PREFERENCE |39 | |5 |PURCHASE OF CADBURY CHOCOLATES |40 | |6 |PURCHASE OF NESTLE CHOCOLATES |41 | |7 |OVERALL PURCHASE OF

Allusions Vs. Mary Shelley s Frankenstein - 1520 Words

Allusions to Paradise Lost in Frankenstein In the classic gothic novel Frankenstein, Mary Shelley creates numerous allusions, or references to another work, to John Milton’s epic, Paradise Lost. Allusions can be interpreted differently by each individual, and do not have absolute meanings. They are indirect, which means that the author does not specifically mention the book or epic that he or she is referencing to. Though in Frankenstein, Mary Shelley directly mentions Milton’s Paradise Lost at one point. Many of the characters in Frankenstein have similar traits to otherworldly beings from Milton’s narration of â€Å"the fall of man†. Shelley directly compares Doctor Frankenstein and the monster to God, Adam, and Eve. Some characters even have multiple parallel characteristics. For example, the creature transitions from being a newly created life, like Adam, to a harsh, vengeful beast, nearly identical to Satan. Also, Dr. Frankenstein and his Monster foll ow a similar scenario to the creation and uprising of Satan and his demons. In the beginning of the book, young Victor Frankenstein is very interested in all kinds of sciences, namely Alchemy and Chemistry. He is also fascinated by the creation of life, and of the power of electricity. Victor is enthralled by the wonder of lightening, and he describes it as â€Å"so soon the light vanished, the oak had disappeared, and nothing remained but a blasted stump† (Frankenstein 17). This event causes the young boy to question nature, andShow MoreRelatedScientific Progression in Mary Shelleys Frankenstein and the Film, Blade Runner1184 Words   |  5 PagesMary Shelley’s â€Å"Frankenstein† is an early 19th century cautionary tale examining the dark, self-destructive side of human reality and human soul. It is written in the Romantic era where society greatly valued scientific and technological advancement. Throughout the novel, Shelley expresses her concerns of extreme danger when man transgresses science and all ethical values are disregarded. The implications of debatable experimentation and thriving ambition could evoke on humanity are explored in theRead MoreAnalysis Of Frankenstein Or The Modern Prometheus 1388 Words   |  6 PagesKnowledge in the Beginning o Myth of Prometheus †¢ Frankenstein; or, The Modern Prometheus is the complete title of Mary Shelley’s flamboyant monster novel, which includes an allusion to Prometheus. Her referral to Prometheus is not only about how he was the Titan punished by Zeus because he stole fire from the gods and presented it to mankind; it is also more focused on how he was titan and mythical being who created mankind and was not able to control his own creation. †¢ Prometheus is claimed

Essay on Do Medical Practitioners Need the Virtues

A revival of Aristotelian thinking with regard to morality, in particular the idea of virtue ethics, has been in the ascendance for the past twenty years, and now forms the basis of a theory of morality which challenges the dominant utilitarian and deontological schools of thought. These two principal theories have shaped the ideas underpinning the teaching and practical application of medical ethics for the second half of the last century, and into the current one1. Whether or not the resurgence of virtue theory in philosophical circles should lead to a questioning of this status quo in medical ethics is open to discussion, and this essay aims to evaluate this debate. The ascendance of utilitarianism has its roots in the scientific†¦show more content†¦Aristotle founded the doctrine of virtue theory in the 4th century BC. He agreed with Plato that humans are essentially social beings, but diverged from his teacher by concentrating on commonsense application of ethical concepts involving goodness and moral philosophy as opposed to a study of theoretical abstracts. The basic principle is that an adherent of virtue theory can become more moral by habituation; aspiring to become more virtuous, this aspiration is reinforced when a good act is performed, the reward being a feeling of advancement towards the virtuous ideal. Through this process, the aspiring virtuous person will eventually find themselves equipped with an array of virtues; honed character traits through which they can evaluate ethical scenarios, and act in such a way as to perform only good acts. The cultivation of virtues is the means to the end of flourishing as a human be ing, and living the good life. The virtues themselves are described in detail by Aristotle in his Nicomachean Ethics5. In Aristotles model, individuals act within many different, distinct spheres of existence, common to all human beings, irrespective of individual or cultural differences6. Together these spheres include all theShow MoreRelatedPrinciples of Confidentiality, Ethical Theories, and a Presented Case Study on the Z Family and the Practitioners Ethical Decisions1511 Words   |  7 Pagesfamily and the practitioners’ ethical decisions. It will provide a better understanding of how moral and ethical situations can be approached by the practitioner, and giving examples and theories that can be put into practice in difficult decisions. B. Ethical Theory The importance of ethical theory plays a large role in nursing practices. It is often difficult to understand where the lines of confidentiality should be drawn, so in order to help decipher the feelings nurse practitioners have of whatRead MoreThe Ethical Theory Of Virtue Ethics1115 Words   |  5 Pagesfew criticisms of virtue ethics. 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The primary healthcare nurse practitioner (PHCNP) represents a â€Å"unique form of change agent for delivering services differently in a manner giving primacy to health and human complexity while delivering primary care medical services as a means of increasing and maintaining access†(Kooienga Carryer, 2015, p. 806). APNs have emerged as advocates for their community and mustRead MoreEthical Issues Of Healthcare At Midamerica Nazarene University Essay1237 Words   |  5 Pagescan be simply defined as the moral and ethical duty of the Practitioner to keep all the patient’s bio-data under lock and key, and offer a disclosure of those facts that the patient is legally mandated to disclose or deems fit to enhance their positive health outcome. 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Gandhi Essay Research Paper GandhiGandhi lived from free essay sample

Gandhi Essay, Research Paper Gandhi Gandhi, lived from 1869-1948 and was besides known as Mahatma Gandhi, was born in Porbandar, in the modern province of Gujarat, on October 2, 1869, into a Hindu household, Both his male parent and gramps holding been premier curates of two next and bantam provinces. After a modest calling at school, he went to London in 1888 to develop as a attorney, go forthing behind his immature married woman, whom he had married when she was in her teens. In London, Gandhi encountered theosophists, vegetarians, and others who were disenchanted non merely with industrialism, but with the bequest of Enlightenment idea. They themselves represented the periphery elements of English society. Gandhi was strongly attracted to them, as he was to the texts of the major spiritual traditions ; and ironically it is in London that he was introduced to the Bhagavad Gita. Here, excessively, Gandhi showed finding and resolved chase of his intent, and accomplished his aim of completing his grade from the Inner Temple. He was called to the saloon in 1891, and even enrolled in the High Court of London, but subsequently that twelvemonth he left for India. After one twelvemonth of a none excessively successful jurisprudence pattern, Gandhi decided to accept an offer from an Indian man of affairs in South Africa, Dada Abdulla, to fall in him as a legal advisor. Unbeknown to him, this was to go an extremely drawn-out stay, and wholly Gandhi was to remain in South Africa for over 20 old ages. The Indians who had been populating in South Africa were without political rights, and were by and large known by the derogatory name of # 8216 ; coolies # 8217 ; . Gandhi himself came to an consciousness of the terrorization force and rage of European racism, and how far Indians were from being considered full human existences, when he when thrown out of a excellent railroad compartment auto, though he held a first-class ticket, at Pietermaritzburg. From this political waking up Gandhi was to emerge as the leader of the Indian community, and it is in South Africa that he foremost coined the term Satyagraha to mean his theory and pattern of non-vio lent opposition. Gandhi was to depict himself pre-eminently as a votary or searcher of satya ( truth ) , which could non be attained other than through ahimsa ( non-violence, love ) and brahmacharya ( celibacy, endeavoring towards God ) . Gandhi conceived of his ain life as a series of experiments to hammer the usage of Satyagraha in such a mode as to do the oppressor and the oppressed likewise acknowledge their common bonding and humanity: as he recognized, freedom is merely freedom when it is indivisible. In his book, Satyagraha in South Africa he was to detail the battles of the Indians to claim their rights, and their opposition to oppressive statute law and executive steps, such as the infliction of a canvass revenue enhancement on them, or the declaration by the authorities that all non-Christian matrimonies were to be construed as invalid. In 1909, on a trip back to India, Gandhi authored a short treatise entitled Hind Swaraj or Indian Home Rule, where he all but initiated th e review, non merely of industrial civilisation, but of modernness in all its facets. Early on Career After an insignificant public presentation in a legal pattern in India, Gandhi left for South Africa in 1893 to function as legal advisor to an Indian house. The 21 old ages that he spent at that place marked a turning point in his life. The racial indignities to which he and his countrymen were subjected to turned the antecedently diffident and diffident attorney into a courageous political militant. Gaining that force was evil and rational persuasion frequently worthless, he developed a new method of non-violent opposition, which he called Satyagraha and which he used with some success to procure racial justness for his people. Gandhi besides reflected profoundly on his Hindu faith, interacted with Judaic and Christian friends, and evolved a distinguishable position of life based on what he found valuable in his ain and other faiths. He commanded a Red Cross unit in the Boer War, and organised a commune near Durban based on the thoughts of Leo Tolstoy. Gandhi eventually returned to India in 1915, after the authorities of the Union of South Africa had made of import grants to his demands, including acknowledgment of Indian matrimonies and abolishment of the canvass revenue enhancement for them. After going all over India to familiarize himself with the state of which he had merely a limited apprehension, he moved into political relations, and shortly became the undisputed leader of the Indian nationalist motion. Almost single-handedly he transformed the middle- and upper-class Indian National Congress into a powerful national administration, conveying in big subdivisions of such antecedently excluded groups ( Harijans ) as adult females, bargainers, merchandisers, the upper and in-between peasantry, and young person, and giving it a truly national footing. Following the Amritsar Massacre in 1919, Gandhi led a nation-wide run of inactive non-cooperation with the authorities of British India, including the boycott of British goods. He was neer to go forth the state once more except for a short trip that took him to Europe in 1931. Though he was non wholly unknown in India, Gandhi followed the advice of his political wise man, Gokhale, and took it upon himself to get a acquaintance with Indian conditions. He traveled widely for one twelvemonth. Over the following few old ages, he was to go involved in legion local battles, such as at Champaran in Bihar, where workers on indigo plantations complained of oppressive on the job conditions, and at Ahmedabad, where a difference had broken out between direction and workers at fabric Millss. His intercessions earned Gandhi a considerable repute, and his rapid dominance to the helm of nationalist political relations is signified by his leading of the resistance to repressive statute law ( known as the # 8220 ; Rowlatt Acts # 8221 ; ) in 1919. His saintliness was non uncommon, except in person like him who immersed himself in political relations, and by this clip he had earned from no less a individual than Rabindranath Tagore, India # 8217 ; s most well-known author, the rubric of Mahatma, or # 8216 ; Great Soul # 8217 ; . When # 8216 ; perturbations # 8217 ; broke out in the Punjab, taking to the slaughter of a big crowd of unarmed Indians at the Jallianwala Bagh in Amritsar and other atrociousnesss, Gandhi wrote the study of the Punjab Congress Inquiry Committee. Over the following two old ages, Gandhi initiated the non-cooperation motion, which called upon Indians to retreat from British establishments, to return awards conferred by the British, and to larn the art of autonomy ; though the British disposal was at topographic points paralyzed, the motion was suspended in February 1922 when a mark of Indian police officers were viciously killed by a big crowd at Chauri Chaura, a little market town in the United Provinces. Gandhi himself was arrested shortly thenceforth, tried on charges of sedition, and sentenced to imprisonment for six old ages. At The Great Trial, as his biographers know it, Gandhi delivered a consummate indictment of British regulation. Development of Gandhi # 8217 ; s Thought and Practice Convinced that independency had no significance without a moral and societal transmutation, Gandhi launched a comprehensive programme of national regeneration. This involved combat biass against manual labor, get the better ofing the urban-rural divide, developing a love of linguistic communications, and eliminating the prejudiced pattern of Untouchability. Gandhi besides fostered among his countrymen national self-respect and assurance in their ability to subvert British regulation. He gave Hinduism an militant and societal orientation, liberally borrowed from other spiritual and cultural traditions, and became an inspiring illustration of a echt inter-faith and community duologue. He perfected the method of Satyagraha that he had discovered in South Africa, added new signifiers of action to its repertory, and developed what he called the? new scientific discipline of non-violence? affecting moral transition of the opposition by a delicate? surgery of the psyche? . His actions inspi red the great poet Rabindranath Tagore to name him Mahatma ( Sanskrit, ? great psyche? ) . While contending at the same time on the societal, economic, spiritual, and political foreparts, Gandhi carried on an even ferocious conflict at the personal degree. Determined to go every bit perfect as any human being could be, he set about get the hanging all his senses and desires. From 1901 onward he embarked on make bolding experiments in sexual self-denial. Rejecting the? cowardly? celibacy of traditional faiths, he lived among and subsequently slept naked with some of his adult females associates, both to examine the outermost bounds of gender and to demo that it was possible to achieve? absolute? and child-like artlessness. His moral bravery, candor, and experimental verve have few if any analogues in history. Gandhi # 8217 ; s moral and political idea was based on a comparatively simple rule. For him the existence was regulated by a Supreme Intelligence or Principle, which he called satya ( Truth ) and, as a grant to convention, God. It was embodied in all living things, above all in human existences, in the signifier of self-aware psyche or spirit. Since all human existences were portion of the Godhead kernel, they were? finally one? . They were non simply equal but? indistinguishable? . As such, love was the lone proper signifier of relation between them ; it was? the jurisprudence of our being? , of? our species? . Positively, love implied attention and concern for others and entire dedication to the cause of? pass overing off every tear from every oculus? . Negatively, it implied ahimsa, or? non-violence? . Gandhi # 8217 ; s full societal and political idea, including his theory of Satyagraha, was an effort to work out the deductions of the rule of love in all countries of life. For Gandhi, the province? represented? force in a concentrated signifier. It spoke in the linguistic communication of irresistible impulse and uniformity, sapped its topics # 8217 ; spirit of inaugural and self-help, and? unmanned? them. Since human existences were non to the full developed and capable of moving in a socially responsible mode, the province was necessary. However, if it was non to impede their growing, it had to be organised so that it used every bit small coercion as possible and left as big an country of human life as possible to voluntary attempts. As Gandhi imagined it, a genuinely non-violent society was federally constituted and composed of little, autonomous, and comparatively self-sufficing small town communities trusting mostly on moral and societal force per unit area. The constabulary were fundamentally societal workers, basking the assurance and support of the local community and trusting on moral persuasion and public sentiment to implement the jurisprudence. Crime was treated as a disease, necessitating non penalty but apprehension and aid. The standing ground forces was non necessary either, for a determined people could be relied upon to mount non-violent opposition against an encroacher. Since the bulk regulation violated the moral unity of the minority and? savoured of force? , and since unanimity was frequently impossible, all determinations in a non-violent society were based on consensus, arrived at by rational treatment in which each strove to look at the topic in inquiry from the point of view of others. For Gandhi, rational treatment was non merely an exchange of statements but a procedure of intensifying and spread outing the consciousness of the participants. When it was conducted in a proper spirit, those involved reconstituted each other # 8217 ; s being and were reborn as a consequence of the brush. In utmost instances, when no consensus was possible, the bulk decided the affair, non because it was more likely to be right but for administrative and matter-of-fact grounds. If a citizen felt morally troubled by a bulk determination, that individual was entitled to claim freedom from and even to disobey it. Civil noncompliance was a? moral? right. To give u p it was to give up one # 8217 ; s? self-respect? and unity. A non-violent society was committed to sarvodaya, the growing or upheaval of all its citizens. Private belongings denied the? individuality? or? oneness? of all work forces, and was immoral. In Gandhi # 8217 ; s view it was a? wickedness against humanity? to possess otiose wealth when others could non even run into their basic demands. Since the establishment of private belongings already existed, and work forces were attached to it, he suggested that the rich should take only what they needed and keep the remainder in trust for the community. Increasingly he came to appreciate that the thought of trust territory was excessively of import to be left to the unstable good will of the rich, and suggested that it could be enforced by organized societal force per unit area and even by jurisprudence. Gandhi advocated heavy revenue enhancements, limited rights of heritage, province ownership of land and heavy industry, and nationalization without compensation as a manner of making a merely and equal society. Leadership to Independence In 1930 he proclaimed a new run of civil noncompliance, naming upon the Indian population to decline to pay revenue enhancements, peculiarly the revenue enhancement on salt. The run involved a March to the sea, in which 1000s of Indians followed Gandhi from Ahmadabad to the Arabian Sea, where they made salt by vaporizing sea H2O. This extremely symbolic and noncompliant gesture proved really effectual. Once more the Indian leader was arrested, but he was released in 1931, holding the run after the British made grants to his demands. In the same twelvemonth Gandhi represented the Indian National Congress at a conference in London. In 1932, Gandhi began new civil noncompliance runs against the British. Two old ages subsequently he officially resigned from political relations, being replaced as leader of the Congress Party by Jawaharlal Nehru, and travelled through India, learning and advancing societal reform. A few old ages subsequently, in 1939, Gandhi once more returned to active political life, assailing colonial policy over the federation of Indian princedoms with the remainder of India. When World War II broke out, the Congress Party and Gandhi decided non to back up Britain unless India was granted complete and immediate independency. Even when Japan entered the war, Gandhi refused to hold to Indian engagement. He was interned in 1942, but was released two old ages subsequently because of neglecting wellness. By 1944 the British authorities had agreed to independence, on status that the Congress Party and the Muslim League resolve their differences. Despite Gandhi # 8217 ; s opposition to the rule of divider, India and Pakistan became separate provinces when the British granted India its independency in 1947. Bloody sectarian force ensued. Though Gandhi was born a dedicated Hindu, there was a powerful and endearing run of the gambler and the criminal in him. When Hindus and Muslims were engaged in ferocious intercommunal discord in 1946 and 1947, he moved among them entirely and unprotected, dared them to make their worst, and by absolute force of personality consoled the disconsolate, dissolved hatred, and restored a clime of humanity. When a bomb was dropped at one of his supplication meetings a few hebdomads subsequently, he chided his scared audience for being scared of a? mere bomb? . Through fasts, he quelled force in Calcutta and New Delhi. When the authorities of independent India decided, with popular support, to renegue on on its promise to reassign to Pakistan its portion of assets, he took on the full state, and successfully fasted to rouse its sense of honor and moral duty. This deeply angered a subdivision of Hindu patriots, one of whom, after respectfully bowing to him, shot him dead at a supplication me eting on January 30,1948 The last few months of Gandhi # 8217 ; s life were to be spent chiefly in the capital metropolis of Delhi. There he divided his clip between the # 8216 ; Bhangi settlement # 8217 ; , where the sweepers and the lowest of the low stayed, and Birla House, the abode of one of the wealthiest work forces in India and one of the helpers of Gandhi # 8217 ; s ashrams. Hindu and Sikh refugees had streamed into the capital from what had become Pakistan, and at that place was much bitterness, which easy translated into force, against Muslims. It was partially in an effort to set an terminal to the violent deaths in Delhi, and more by and large to the bloodshed following the divider, which may hold taken the lives of every bit many as 1 million people, besides doing the disruption of no fewer than 11 million, that Gandhi was to get down the last fast unto decease of his life. The fast was terminated when representatives of all the communities signed a statement that they were prepared to popu late in # 8220 ; perfect cordiality # 8221 ; , and that the lives, belongings, and religion of the Muslims would be safeguarded. A few yearss subsequently, a bomb exploded in Birla House where Gandhi was keeping his eventide supplications, but it caused no hurts. However, his bravo, a Marathi Chitpavan Brahmin by the name of Nathuram Godse, was non so easy deterred. Gandhi, rather characteristically, refused extra security, and no 1 could withstand his want to be allowed to travel about unhampered. In the early eventide hours of 30 January 1948, Gandhi met with India # 8217 ; s Deputy Prime Minister and his close associate in the freedom battle, Vallabhai Patel, and so proceeded to his supplications. That eventide, as Gandhi # 8217 ; s time-piece, which hung from one of the creases of his dhoti [ loin-cloth ] , was to uncover to him, he was uncharacteristically late to his supplications, and he fretted about his inability to be punctual. At 10 proceedingss past 5 O # 8217 ; clock, with one manus each on the shoulders of Abha and Manu, who were known as his # 8216 ; walking sticks # 8217 ; , Gandhi commenced his walk towards the garden where the supplication meeting was held. As he was about to mount the stairss of the dais, Gandhi folded his custodies and greeted his audience with a namaskar ; at that minute, a immature adult male came up to him and approximately pushed aside Manu. Nathuram Godse bent down in the gesture of an bow, took a six-gun out of his pocket, and shooting Gandhi three times in his thorax. Bloodstains appeared over Gandhi # 8217 ; s white woollen shawl ; his custodies still folded in a salutation, Gandhi blessed his bravo: He Ram! He Ram! As Gandhi fell, his faithful timepiece struck the land, and the custodies of the ticker came to a deadlock. They showed, as they had done earlier, the precise clip: 5:12 P.M. Posthumous Bequest Gandhi # 8217 ; s rational influence on his countrymen was considerable. Though merely a few accepted all his thoughts, none rejected them all either. Some were attracted by his accent on political and economic decentralization ; others by his insisting on single freedom, moral unity, the integrity of agencies and terminals, and societal service ; still others by his Satyagraha and political activism. Not even such Marxists as Manabendra Nath Roy could defy the entreaty of some of his thoughts. For some pupils of India, Gandhi # 8217 ; s influence is responsible for its failure to throw up any truly extremist political motion. For others it successfully inoculated India against the virus of Hindu communalism, cultivated a spirit of non-violence, encouraged the wonts of corporate self-help, and helped put the foundations of a stable, morally committed, and democratic authorities. Gandhi # 8217 ; s thoughts have besides had a profound influence outside India, where they inspired non -violent activism and motions in favor of small-scale, self-sufficing communities populating closer to nature and with greater sensitiveness to their environment.